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Citation flow is a metric developed by Majestic, a leading SEO tool provider, to measure the influence and authority of a webpage based on the quantity of links pointing to it. The purpose of citation flow is to determine the popularity and potential impact of a webpage in search engine rankings by considering the number of citations or references it has received from other websites. In essence, citation flow measures the link equity or link juice that a webpage receives from external sources, which can positively affect its visibility and authority. Citation flow is based on the concept that webpages with a larger number of citations from reputable and trustworthy sources are likely to be more influential and valuable in their respective fields. It's important to note that citation flow focuses on the quantity of links rather than their quality or relevance, making it a valuable metric to assess the overall link profile of a webpage. However, citation flow should not be considered in isolation. It is often used in conjunction with other metrics, such as trust flow, topical relevance, and anchor text optimization, to provide a more comprehensive analysis of a webpage's authority. Trust flow, another metric developed by Majestic, complements citation flow by evaluating the quality and trustworthiness of the links pointing to a webpage. While citation flow considers all links equally, trust flow assigns a higher value to links from authoritative and trustworthy websites, ensuring a more accurate assessment of a webpage's link profile.

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